Framing the Issue

A lot of times, our clients—whether they're leaders in organized labor or nonprofits—don't really know what they need. They're often working with limited experience or institutional knowledge when it comes to communications and membership engagement, so they might not realize what's possible or what they should be focusing on.

And honestly, I don't ever want to make them feel stupid for that.

Instead, I just present ideas and options in a way that gets them thinking, like, 'Think about this for a second…'

Approaching clients is all about framing the issue in a way that makes sense to them. I keep it simple, clear, and relatable, so they understand the process and know they're part of it. That way, we can build trust and get moving in the right direction together.

It's like using a spoon as an airplane to feed a baby. I just don't make the plane sound as I feed them the info.

Mark Treglio is the President of NEP Services, where he manages the day to day operations of this rapidly growing tech and communications company serving over 800 unions and non-profits nationwide.

Prior to joining NEP, Mark led communications at the International Association of Fire Fighters. He was responsible for many of the union’s innovations and advancements in communications and digital advocacy, including the Strategic Campaigns program and the IAFF Communications Training Academy.

Mark retired from the Jacksonville (FL) Fire & Rescue Department. He was the Communications Director for his home local, IAFF Local 122. During the great recession, he developed a communications strategy that successfully fended off an all out assault on the Jacksonville Police and Fire Pension Fund by national think tanks the Arnold Foundation, Americans For Prosperity, the Tea Party, the Pew Foundation and more.

Mark currently resides in sunny Henderson, Nevada.  He is a die hard fan of the New York Yankees and the Jacksonville Jaguars.